From Idea to Market: De-risking Critical Assumptions

Steve Barsh

Chief Innovation Officer, DreamIt Health

Ever wonder how companies like Zappos get started? And why some startups are successful when most fail? From the very start, smart entrepreneurs reduce uncertainty and make educated decisions through a process of focused and iterative “de-risking.” Learn how to apply these techniques on your idea.

You’ll learn:

  • The 5 most common mistakes business people, technologists, scientists, and entrepreneurs make when first starting and how to avoid them.
  • How to to identify critical assumptions that can kill your idea.
  • When to start speaking with target customers. (Hint: it’s sooner than you think).
  • The top 4 unexpected reasons ideas and companies fail
  • 5 great experiments you can use to de-risk your biggest assumptions.
  • 7 critical questions to ask early during meetings.
  • 3 things you never want to say to or ask an investor.
  • How getting capital investment is different than applying for a grant and how to be successful.

A screencast from Steve’s talk is now available on the Chariot Solutions site.


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Location: Salon E
April 11th, 2016
4:00 PM - 5:00 PM